/* ============================================================
   TOKENS
   ============================================================ */
:root {
  --color-navy:  #0C0F1A;
  --color-cream: #F0EDE6;
  --color-amber: #C8922A;
  --color-white: #FFFFFF;

  --font-sans: 'Helvetica Neue', Helvetica, Arial, sans-serif;
  --font-mono: 'Courier New', Courier, monospace;
}

/* ============================================================
   RESET / BASE
   ============================================================ */
*, *::before, *::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
}

body {
  font-family: var(--font-sans);
  background: var(--color-navy);
  color: var(--color-cream);
  overflow-x: hidden;
}

a {
  text-decoration: none;
  color: inherit;
}

img {
  display: block;
  max-width: 100%;
}

/* ============================================================
   CUSTOM CURSOR
   ============================================================ */
body {
  cursor: none;
}

a, button, .format-card, .pain-item, .case-row {
  cursor: none;
}

.cursor {
  position: fixed;
  top: 0;
  left: 0;
  width: 16px;
  height: 16px;
  pointer-events: none;
  z-index: 9999;
  will-change: transform;
  /* Crosshair shape via pseudo-elements */
}

.cursor::before,
.cursor::after {
  content: '';
  position: absolute;
  background: var(--color-amber);
  transition: width 0.18s ease, height 0.18s ease, opacity 0.18s ease;
}

/* Horizontal bar */
.cursor::before {
  width: 16px;
  height: 1px;
  top: 50%;
  left: 0;
  transform: translateY(-50%);
}

/* Vertical bar */
.cursor::after {
  width: 1px;
  height: 16px;
  left: 50%;
  top: 0;
  transform: translateX(-50%);
}

/* Hover state — circle */
.cursor--hover::before {
  width: 28px;
  height: 28px;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  background: transparent;
  border: 1px solid var(--color-amber);
  opacity: 0.6;
}

.cursor--hover::after {
  opacity: 0;
}

@media (max-width: 768px) {
  body, a, button, .format-card, .pain-item, .case-row {
    cursor: auto;
  }
  .cursor { display: none; }
}

/* ============================================================
   REVEAL ANIMATION
   ============================================================ */
.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.6s ease, transform 0.6s ease;
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

/* ============================================================
   HERO  —  1440 × 900
   ============================================================ */
.hero {
  background: var(--color-navy);
  height: clamp(700px, 100dvh, 900px);
  display: flex;
  flex-direction: column;
  overflow: hidden;
}

/* Content row: 852px (900 − 48px ticker) */
.hero__content {
  display: grid;
  grid-template-columns: 1fr clamp(400px, 45%, 648px);
  flex: 1;
  min-height: 0;
}

/* ── Left column ── */
.hero__left {
  padding-left: 80px;
  display: flex;
  align-items: center;
}

.hero__content-block {
  display: flex;
  flex-direction: column;
  gap: 32px;
}

.eyebrow {
  font-family: var(--font-mono);
  font-size: 22px;
  letter-spacing: 0.28em;
  color: rgba(255, 255, 255, 0.30);
  text-transform: uppercase;
}

.hero__heading-wrap {
  display: flex;
  flex-direction: column;
}

.hero__intro {
  font-size: 20px;
  color: var(--color-amber);
  line-height: 1.2;
}

.hero__heading {
  display: flex;
  flex-direction: column;
  font-size: 96px;
  font-weight: 900;
  line-height: 1.0;
}

.h-white  { color: var(--color-white); }
.h-amber  { color: var(--color-amber); }
.h-outline {
  color: transparent;
  -webkit-text-stroke: 2px rgba(255, 255, 255, 0.40);
  text-stroke: 2px rgba(255, 255, 255, 0.40);
}

.hero__sub {
  font-size: 22px;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.45);
  max-width: 508px;
}

.hero__cta {
  font-family: var(--font-mono);
  font-size: 20px;
  color: var(--color-amber);
  text-decoration: underline;
  display: inline-block;
  transition: opacity 0.2s;
}

.hero__cta:hover {
  opacity: 0.7;
}

/* ── Right column ── */
.hero__right {
  position: relative;
  overflow: hidden;
}

.hero__photo {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: top center;
}

/* Gradient: left edge of photo fades to navy (220px wide) */
.hero__gradient {
  position: absolute;
  left: 0;
  top: 0;
  width: 220px;
  height: 100%;
  background: linear-gradient(to right, var(--color-navy) 0%, transparent 100%);
  z-index: 2;
  pointer-events: none;
}

/* Photo caption — bottom center overlay */
.hero__photo-caption {
  position: absolute;
  bottom: 1.5rem;
  left: 0;
  right: 0;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
  z-index: 3;
  pointer-events: none;
}

.hero__photo-name {
  font-family: var(--font-sans);
  font-size: 36px;
  font-weight: 500;
  color: var(--color-white);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-align: center;
}

.hero__photo-title {
  font-family: var(--font-sans);
  font-size: 27px;
  text-align: center;
  color: rgba(255, 255, 255, 0.8);
}

/* Corner brackets — TR and BR only (Pencil design) */
.hero__right::before,
.hero__right::after {
  content: '';
  position: absolute;
  width: 28px;
  height: 28px;
  border-color: var(--color-amber);
  border-style: solid;
  z-index: 3;
}

.hero__right::before {   /* TR */
  top: 0;
  right: 0;
  border-width: 2px 2px 0 0;
}

.hero__right::after {    /* BR */
  bottom: 0;
  right: 0;
  border-width: 0 2px 2px 0;
}

/* ============================================================
   TICKER  —  amber strip, 48px (bottom of hero)
   ============================================================ */
.ticker {
  background: var(--color-amber);
  height: 48px;
  overflow: hidden;
  white-space: nowrap;
  display: flex;
  align-items: center;
  flex-shrink: 0;
}

.ticker__track {
  display: inline-flex;
  animation: ticker-scroll 30s linear infinite;
}

.ticker__text {
  font-family: var(--font-mono);
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.22em;
  color: rgba(12, 15, 26, 0.65);
}

@keyframes ticker-scroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ============================================================
   PAINS  —  1440 × 400, navy
   ============================================================ */
.pains {
  background: var(--color-navy);
  height: 400px;
  display: flex;
}

.pains__sidebar {
  width: 160px;
  flex-shrink: 0;
  height: 100%;
  display: flex;
  align-items: center;
  justify-content: center;
  border-right: 1px solid rgba(255, 255, 255, 0.08);
}

.pains__sidebar-text {
  font-family: var(--font-mono);
  font-size: 22px;
  letter-spacing: 2.5px;
  color: rgba(255, 255, 255, 0.25);
  text-transform: uppercase;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
}

.pains__grid {
  flex: 1;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.pain-item {
  padding: 60px 40px;
  display: flex;
  flex-direction: column;
  gap: 20px;
}

.pain-item + .pain-item {
  border-left: 1px solid rgba(255, 255, 255, 0.08);
}

.pain-num {
  font-family: var(--font-mono);
  font-size: 20px;
  color: var(--color-amber);
}

.pain-title {
  font-size: 20px;
  font-weight: 800;
  color: var(--color-white);
  line-height: 1.3;
}

.pain-body {
  font-size: 22px;
  line-height: 1.4;
  color: rgba(240, 237, 230, 0.50);
}

/* ============================================================
   ABOUT  —  1440 × 300, cream
   ============================================================ */
.about {
  background: var(--color-cream);
  height: 300px;
  display: flex;
  border-top: 1px solid rgba(0, 0, 0, 0.08);
}

.about__sidebar {
  width: 160px;
  flex-shrink: 0;
  height: 100%;
  display: flex;
  align-items: center;
  justify-content: center;
  border-right: 1px solid rgba(0, 0, 0, 0.08);
}

.about__sidebar-text {
  font-family: var(--font-mono);
  font-size: 22px;
  font-weight: 700;
  letter-spacing: 2.5px;
  color: rgba(12, 15, 26, 0.28);
  text-transform: uppercase;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
}

.about__grid {
  flex: 1;
  display: grid;
  grid-template-columns: 1fr 1fr;
}

.about__col {
  padding: 50px 48px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 8px;
}

/* Right column: two stacked cells */
.about__right {
  display: flex;
  flex-direction: column;
  border-left: 1px solid rgba(0, 0, 0, 0.08);
}

.about__col--2,
.about__col--3 {
  flex: 1;
  gap: 16px;
}

.about__col--3 {
  border-top: 1px solid rgba(0, 0, 0, 0.08);
}

/* Number with brackets */
.about__numrow {
  display: flex;
  align-items: center;
}

.about__bracket {
  font-size: 60px;
  font-weight: 900;
  color: var(--color-amber);
  opacity: 0.6;
  line-height: 1;
}

.about__num {
  font-size: 80px;
  font-weight: 900;
  color: var(--color-amber);
  line-height: 1;
}

.about__num-label {
  font-size: 20px;
  font-weight: 800;
  color: var(--color-navy);
  line-height: 1.3;
}

.about__col-label {
  font-family: var(--font-mono);
  font-size: 20px;
  letter-spacing: 2.5px;
  color: rgba(200, 146, 42, 0.80);
  text-transform: uppercase;
}

.about__col-text {
  font-size: 22px;
  font-weight: 800;
  color: var(--color-navy);
  line-height: 1.3;
}

.about__col-text--muted {
  font-size: 18px;
  font-weight: 600;
  color: rgba(12, 15, 26, 0.55);
  line-height: 1.6;
}

/* ============================================================
   WHOIS  —  1440 × 400, navy
   ============================================================ */
.whois {
  background: var(--color-navy);
  height: 400px;
  display: flex;
}

.whois__sidebar {
  width: 160px;
  flex-shrink: 0;
  height: 100%;
  display: flex;
  align-items: center;
  justify-content: center;
  border-right: 1px solid rgba(255, 255, 255, 0.08);
}

.whois__sidebar-text {
  font-family: var(--font-mono);
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 2.5px;
  color: rgba(255, 255, 255, 0.25);
  text-transform: uppercase;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
}

.whois__content {
  flex: 1;
  padding: 60px 80px;
  display: flex;
  flex-direction: column;
  gap: 24px;
  justify-content: center;
}

.whois__item {
  border-left: 2px solid var(--color-amber);
  padding-left: 20px;
}

.whois__para {
  font-size: 18px;
  line-height: 1.6;
  color: var(--color-cream);
}

/* ============================================================
   CASES  —  cream, staggered rows
   ============================================================ */
.cases {
  background: var(--color-cream);
  display: flex;
  border-top: 1px solid rgba(0, 0, 0, 0.08);
}

.cases__sidebar {
  width: 160px;
  flex-shrink: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  border-right: 1px solid rgba(0, 0, 0, 0.08);
}

.cases__sidebar-text {
  font-family: var(--font-mono);
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 2.5px;
  color: rgba(12, 15, 26, 0.28);
  text-transform: uppercase;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
}

.cases__list {
  flex: 1;
  display: flex;
  flex-direction: column;
}

.case-row {
  position: relative;
  overflow: hidden;
  display: flex;
  align-items: center;
  gap: 48px;
  padding: 44px 48px;
  border-bottom: 1px solid rgba(0, 0, 0, 0.08);
}

.case-row:last-child {
  border-bottom: none;
}

.case-ghost {
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-60%);
  font-size: 280px;
  font-weight: 900;
  font-family: var(--font-sans);
  line-height: 1;
  color: var(--color-amber);
  opacity: 0.05;
  pointer-events: none;
  user-select: none;
  transition: opacity 0.35s ease;
}

.case-row {
  border-left: 2px solid transparent;
  transition: border-left-color 0.3s ease;
}

.case-row:hover {
  border-left-color: var(--color-amber);
}

.case-label {
  font-family: var(--font-mono);
  font-size: 20px;
  letter-spacing: 2px;
  color: rgba(200, 146, 42, 0.80);
  text-transform: uppercase;
  flex-shrink: 0;
  width: 200px;
}

.case-prob {
  font-size: 20px;
  line-height: 1.5;
  color: rgba(12, 15, 26, 0.45);
  flex: 1;
}

.case-act {
  font-size: 20px;
  line-height: 1.5;
  color: rgba(12, 15, 26, 0.75);
  flex: 1;
}

.case-res {
  font-size: 21px;
  font-weight: 700;
  line-height: 1.4;
  color: var(--color-amber);
  flex-shrink: 0;
  width: 240px;
  text-align: right;
}

/* ============================================================
   FORMATS  —  1440 × 580, navy
   ============================================================ */
.formats {
  background: var(--color-navy);
  height: 580px;
  display: flex;
  flex-direction: column;
}

.formats__header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 80px;
  flex-shrink: 0;
  padding: 0 48px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.08);
}

.formats__label {
  font-family: var(--font-mono);
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 2.5px;
  color: rgba(200, 146, 42, 0.80);
  text-transform: uppercase;
}

.formats__desc {
  font-size: 21px;
  color: rgba(255, 255, 255, 0.37);
  text-align: right;
}

.formats__cards {
  flex: 1;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}

.format-card {
  padding: 60px 48px;
  display: flex;
  flex-direction: column;
  gap: 20px;
}

/* Col 2: featured — amber left border */
.format-card--featured {
  border-left: 1px solid rgba(255, 255, 255, 0.06);
}

/* Col 3: subtle divider */
.format-card--last {
  border-left: 1px solid rgba(255, 255, 255, 0.06);
}

.format-op {
  font-family: var(--font-mono);
  font-size: 20px;
  letter-spacing: 1.5px;
  color: rgba(200, 146, 42, 0.50);
  text-transform: uppercase;
}

.format-title {
  font-size: 30px;
  font-weight: 900;
  color: var(--color-white);
  line-height: 1.1;
}

.format-price {
  font-family: var(--font-mono);
  font-size: 18px;
  color: var(--color-amber);
}

.format-body {
  font-size: 22px;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.60);
  
}

/* ============================================================
   PRINCIPLES  —  cream, vertical stack
   ============================================================ */
.principles {
  background: var(--color-cream);
  display: flex;
  border-top: 1px solid rgba(0, 0, 0, 0.08);
}

.principles__sidebar {
  width: 160px;
  flex-shrink: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  border-right: 1px solid rgba(0, 0, 0, 0.08);
}

.principles__sidebar-text {
  font-family: var(--font-mono);
  font-size: 22px;
  font-weight: 700;
  letter-spacing: 2.5px;
  color: rgba(12, 15, 26, 0.28);
  text-transform: uppercase;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
  text-align: center;
}

.principles__list {
  flex: 1;
  display: flex;
  flex-direction: column;
}

.principle-item {
  display: flex;
  align-items: flex-start;
  gap: 48px;
  padding: 48px 80px;
  border-bottom: 1px solid rgba(0, 0, 0, 0.08);
}

.principle-item:last-child {
  border-bottom: none;
}

.principle-quote {
  font-size: 80px;
  font-weight: 900;
  color: var(--color-amber);
  line-height: 0.8;
  flex-shrink: 0;
  width: 60px;
}

.principle-body {
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 16px;
  padding-top: 8px;
}

.principle-text {
  font-size: 28px;
  font-weight: 800;
  color: var(--color-navy);
  line-height: 1.2;
}

.principle-attr {
  font-family: var(--font-mono);
  font-size: 20px;
  color: rgba(200, 146, 42, 0.80);
}

/* ============================================================
   FINAL CTA  —  1440 × 280, cream
   ============================================================ */
.final-cta {
  background: var(--color-cream);
  height: 280px;
  display: flex;
  align-items: center;
  padding: 0 80px;
  gap: 80px;
}

.final-cta__left {
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.final-cta__heading {
  font-size: 28px;
  font-weight: 900;
  color: var(--color-navy);
  line-height: 1.2;
}

.final-cta__sub {
  font-family: var(--font-mono);
  font-size: 18px;
  color: rgba(12, 15, 26, 0.40);
}

.final-cta__right {
  flex-shrink: 0;
}

.final-cta__btn {
  display: inline-block;
  background: var(--color-navy);
  color: var(--color-white);
  font-family: var(--font-sans);
  font-size: 20px;
  font-weight: 600;
  padding: 18px 40px;
  border-radius: 4px;
  white-space: nowrap;
  transition: opacity 0.2s;
}

.final-cta__btn:hover {
  opacity: 0.8;
}

/* ============================================================
   RESPONSIVE  —  768px
   ============================================================ */
@media (max-width: 768px) {

  /* Hero */
  .hero {
    height: auto;
  }

  .hero__content {
    grid-template-columns: 1fr;
  }

  .hero__left {
    padding: 56px 24px;
    order: 2;
  }

  .hero__right {
    height: 380px;
    order: 1;
  }

  .hero__heading {
    font-size: 48px;
  }

  .hero__sub {
    max-width: 100%;
  }

  /* Pains */
  .pains {
    height: auto;
    flex-direction: column;
  }

  .pains__sidebar {
    width: 100%;
    height: auto;
    padding: 28px 24px;
    border-right: none;
    border-bottom: 1px solid rgba(255, 255, 255, 0.08);
    justify-content: flex-start;
  }

  .pains__sidebar-text {
    writing-mode: horizontal-tb;
    transform: none;
  }

  .pains__grid {
    grid-template-columns: 1fr 1fr;
  }

  .pain-item {
    padding: 32px 24px;
  }

  .pain-item + .pain-item {
    border-left: none;
  }

  .pain-item:nth-child(2n) {
    border-left: 1px solid rgba(255, 255, 255, 0.08);
  }

  .pain-item:nth-child(n+3) {
    border-top: 1px solid rgba(255, 255, 255, 0.08);
  }

  /* About */
  .about {
    height: auto;
    flex-direction: column;
  }

  .about__sidebar {
    width: 100%;
    height: auto;
    padding: 28px 24px;
    border-right: none;
    border-bottom: 1px solid rgba(0, 0, 0, 0.08);
    justify-content: flex-start;
  }

  .about__sidebar-text {
    writing-mode: horizontal-tb;
    transform: none;
  }

  .about__grid {
    grid-template-columns: 1fr;
  }

  .about__right {
    border-left: none;
    border-top: 1px solid rgba(0, 0, 0, 0.08);
  }

  .about__col {
    padding: 32px 24px;
  }

  .about__col--3 {
    border-top: 1px solid rgba(0, 0, 0, 0.08);
  }

  /* WhoAmI */
  .whois {
    height: auto;
    flex-direction: column;
  }

  .whois__sidebar {
    width: 100%;
    height: auto;
    padding: 28px 24px;
    border-right: none;
    border-bottom: 1px solid rgba(255, 255, 255, 0.08);
    justify-content: flex-start;
  }

  .whois__sidebar-text {
    writing-mode: horizontal-tb;
    transform: none;
  }

  .whois__content {
    padding: 40px 24px;
  }

  /* Cases */
  .cases {
    flex-direction: column;
  }

  .cases__sidebar {
    width: 100%;
    height: auto;
    padding: 28px 24px;
    border-right: none;
    border-bottom: 1px solid rgba(0, 0, 0, 0.08);
    justify-content: flex-start;
  }

  .cases__sidebar-text {
    writing-mode: horizontal-tb;
    transform: none;
  }

  .case-row {
    padding: 40px 24px;
    flex-direction: column;
    align-items: flex-start;
    gap: 12px;
  }

  .case-label { width: auto; }
  .case-res { width: auto; text-align: left; }

  /* Formats */
  .formats {
    height: auto;
  }

  .formats__header {
    height: auto;
    padding: 28px 24px;
    flex-direction: column;
    align-items: flex-start;
    gap: 8px;
  }

  .formats__desc {
    text-align: left;
    max-width: 100%;
  }

  .formats__cards {
    grid-template-columns: 1fr;
  }

  .format-card {
    padding: 48px 24px;
  }

  .format-card--featured {
    border-left: 2px solid var(--color-amber);
  }

  .format-card--last {
    border-left: none;
    border-top: 1px solid rgba(255, 255, 255, 0.06);
  }

  /* Principles */
  .principles {
    flex-direction: column;
  }

  .principles__sidebar {
    width: 100%;
    height: auto;
    padding: 28px 24px;
    border-right: none;
    border-bottom: 1px solid rgba(0, 0, 0, 0.08);
    justify-content: flex-start;
  }

  .principles__sidebar-text {
    writing-mode: horizontal-tb;
    transform: none;
  }

  .principle-item {
    padding: 40px 24px;
    gap: 24px;
  }

  .principle-quote {
    font-size: 60px;
  }

  .principle-text {
    font-size: 22px;
  }

  /* CTA */
  .final-cta {
    height: auto;
    flex-direction: column;
    align-items: flex-start;
    padding: 48px 24px;
    gap: 32px;
  }

  .final-cta__btn {
    width: 100%;
    text-align: center;
  }
}